Sukses Jalankan Usaha Kedai Kopi Ozaizy Coffee n’Resto
One of the keys to successful business is to look for opportunities. As did Rima Merdina in running coffee shop business. Although inexperienced, but with courage and carefulness to see business opportunities, and entrepreneurial spirit, he now successfully run a business called Ozaizy Coffee n'Resto. Like what Rima runs his business?
Early Coffee Shop Ozaizy Coffee n'Resto
If most people feel hesitant when going to start a business, another case with Rima Merdina. How not, though not having experience in the culinary business but the woman who is familiarly called Rima is sure to open a coffee shop business. Especially now that coffee has become a lifestyle makes its market share growing.
After learning the intricacies of coffee shop business, Rima finally opened a coffee shop with the name Ozaizy Coffee n'Resto in August 2012 at Jagorawi Toll Rest area. Getting a good response from the community makes Rima a passion for developing his wings. So a year later Rima opened the second branch of Ozaizy Coffee n'Resto in the number Ahmad Yani, Bogor, West Java. Rima said, Ozaizy is an abbreviation of the names of his two children namely Oza and Izi. "At first I was confused about what business name I would use, but when I remember the names of my children then I decided to take from the names of my two children," said the 31-year-old woman.
Rima claimed to dare to open a culinary business after he met with Chef Zulfikar who worked in one restaurant in Dubai. After consultation and visit to Dubai, finally Rima invites Chef Zulfikar cooperate to open culinary business in Indonesia. "Alhamdullilah he wants to work together so I can completely hand over the affairs of the menu to him," he said.
Although pocketing experience as a professional chef, but Rima and chef Zulfikar still conduct surveys and compare various kinds of coffee and food in some restaurants that many visited the community. The goal is to know the feeling that people love. To open a business Ozaizy Coffee n'Resto, Rima claimed to spend money of Rp 300 million for rent and renovation of premises, buying equipment and equipment business, as well as initial raw materials. "The capital I get from the loan to my parents who returned with the system of monthly installments," he admitted.
RESTO CONCEPT
From the name we can know that Ozaizy Coffee n'Resto brings the concept of coffee and resto where customers can not only sip a cup of coffee, but also can enjoy a variety of typical restaurant heavy meals. For interior design Rima uses European nuances that dominated the interior of the Eiffel tower and the ranks of European football players big leagues. "I love the Eiffel Tower so I choose a European-style theme," he said.
Ozaizy Coffee n'Resto offers a variety of arabica coffee variants such as Coffee Style, Thai Ice Coffee, Coffee Latte, Amercano Coffee, Saigon Coffee, Espresso Coffee, Coffee Black Original, to Machiatto Ekspresso. In addition to coffee, Ozaizy Coffee n'Resto also offers a variety of foods such as Pizza Cheese, Chicken Mushroom Pizza, Onion Pizza Pizza, Pizza Seafood, Banana Pizza, Hawaian Pizza, Pizza Classic, Thin Crispy Pizza, Various Noodles like Kwetiaw Egg Flush, Kwetiaw Fried Egg , Mie Goreng Jawa, Mie Goreng Seafood, Javanese Fried Bihun to various processed rice menu such as Nasi Lemak, Nasi Kuku Ayam Mushroom, Rice Chicken Sausage Chicken, Spicy Thai Chicken Rice, Thai Dori Fish Rice.
For coffee drinks are much in demand by customers are Gayo Coffee, and Tai Ice Coffee. While the most preferred food is Pizza Classic which has a soft and soft texture on the tongue with melted mozzarella cheese and various toppings such as bacon and peppers. Although carrying the concept of European style but the price offered is still relatively affordable at Rp 20-29 thousand / cup of coffee, and food from Rp 12 - 105 thousand / portion.
With a cozy atmosphere and the many menus offered make Ozaizy Coffee n'Resto never deserted by customers. No wonder if Rima claimed to be able to pocket the turnover of Rp 250 million / month from one restonya. The success that Rima achieve
BUSINESS CONTRAINTS
Although currently can be said successfully run Ozaizy Coffee n'Resto, but Rima does not dismiss if in his journey often experience obstacles. According to Rima, the obstacles that are often faced are related employees. According to him in the culinary business especially coffee shops are needed employees who have the skills and special skills, then Rima regularly provide regular training to employees. "Fuss if there are employees who come out, we have to automatically train new employees from scratch again," he explained.
In addition to employee problems, other constraints faced is the availability of raw materials and the price is very volatile. Even according to Rima raw material prices tend to show chart uphill. Of course this is a homework for Rima how to get around the issue of raw material prices in order not to raise the selling price. "The solution I cut the profit margin rather than raise the price that will burden the customer," he explained.
BUSINESS PROMOTIONS
In marketing his coffee and resto business, Rima claimed to do promotion through various ways ranging from word of mouth, to give tester to the surrounding community to taste the menu at Ozaizy Coffee n'Resto. Rima also chose a strategic location that is close to the crowd that is culinary center and easily visible to the public.
But in order to continue to promote his business, Rima also utilize social media (medsos) to market their business such as twitter, facebook and other medsos. According to Rima through medsos then his efforts will be faster known because almost everyone has at least one medsos account.
Rima gives tips on success in this coffee shop business. According to him, a good plan to build a business is a very important part, after having a well-planned plan should be executed immediately so that the planned effort can be realized and dreamed of becoming a successful person.
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