Sukses Jalankan Usaha Kedai Kopi Ozaizy Coffee n’Resto

Sukses Jalankan Usaha Kedai Kopi Ozaizy Coffee n’Resto

sampurnokopi civet coffee   1:02 AM   Comment  

One of the keys to successful business is to look for opportunities. As did Rima Merdina in running coffee shop business. Although inexperienced, but with courage and carefulness to see business opportunities, and entrepreneurial spirit, he now successfully run a business called Ozaizy Coffee n'Resto. Like what Rima runs his business?

Early Coffee Shop Ozaizy Coffee n'Resto

If most people feel hesitant when going to start a business, another case with Rima Merdina. How not, though not having experience in the culinary business but the woman who is familiarly called Rima is sure to open a coffee shop business. Especially now that coffee has become a lifestyle makes its market share growing.

After learning the intricacies of coffee shop business, Rima finally opened a coffee shop with the name Ozaizy Coffee n'Resto in August 2012 at Jagorawi Toll Rest area. Getting a good response from the community makes Rima a passion for developing his wings. So a year later Rima opened the second branch of Ozaizy Coffee n'Resto in the number Ahmad Yani, Bogor, West Java. Rima said, Ozaizy is an abbreviation of the names of his two children namely Oza and Izi. "At first I was confused about what business name I would use, but when I remember the names of my children then I decided to take from the names of my two children," said the 31-year-old woman.

Rima claimed to dare to open a culinary business after he met with Chef Zulfikar who worked in one restaurant in Dubai. After consultation and visit to Dubai, finally Rima invites Chef Zulfikar cooperate to open culinary business in Indonesia. "Alhamdullilah he wants to work together so I can completely hand over the affairs of the menu to him," he said.

Although pocketing experience as a professional chef, but Rima and chef Zulfikar still conduct surveys and compare various kinds of coffee and food in some restaurants that many visited the community. The goal is to know the feeling that people love. To open a business Ozaizy Coffee n'Resto, Rima claimed to spend money of Rp 300 million for rent and renovation of premises, buying equipment and equipment business, as well as initial raw materials. "The capital I get from the loan to my parents who returned with the system of monthly installments," he admitted.

RESTO CONCEPT

From the name we can know that Ozaizy Coffee n'Resto brings the concept of coffee and resto where customers can not only sip a cup of coffee, but also can enjoy a variety of typical restaurant heavy meals. For interior design Rima uses European nuances that dominated the interior of the Eiffel tower and the ranks of European football players big leagues. "I love the Eiffel Tower so I choose a European-style theme," he said.

Ozaizy Coffee n'Resto offers a variety of arabica coffee variants such as Coffee Style, Thai Ice Coffee, Coffee Latte, Amercano Coffee, Saigon Coffee, Espresso Coffee, Coffee Black Original, to Machiatto Ekspresso. In addition to coffee, Ozaizy Coffee n'Resto also offers a variety of foods such as Pizza Cheese, Chicken Mushroom Pizza, Onion Pizza Pizza, Pizza Seafood, Banana Pizza, Hawaian Pizza, Pizza Classic, Thin Crispy Pizza, Various Noodles like Kwetiaw Egg Flush, Kwetiaw Fried Egg , Mie Goreng Jawa, Mie Goreng Seafood, Javanese Fried Bihun to various processed rice menu such as Nasi Lemak, Nasi Kuku Ayam Mushroom, Rice Chicken Sausage Chicken, Spicy Thai Chicken Rice, Thai Dori Fish Rice.

For coffee drinks are much in demand by customers are Gayo Coffee, and Tai Ice Coffee. While the most preferred food is Pizza Classic which has a soft and soft texture on the tongue with melted mozzarella cheese and various toppings such as bacon and peppers. Although carrying the concept of European style but the price offered is still relatively affordable at Rp 20-29 thousand / cup of coffee, and food from Rp 12 - 105 thousand / portion.

With a cozy atmosphere and the many menus offered make Ozaizy Coffee n'Resto never deserted by customers. No wonder if Rima claimed to be able to pocket the turnover of Rp 250 million / month from one restonya. The success that Rima achieve

BUSINESS CONTRAINTS

Although currently can be said successfully run Ozaizy Coffee n'Resto, but Rima does not dismiss if in his journey often experience obstacles. According to Rima, the obstacles that are often faced are related employees. According to him in the culinary business especially coffee shops are needed employees who have the skills and special skills, then Rima regularly provide regular training to employees. "Fuss if there are employees who come out, we have to automatically train new employees from scratch again," he explained.

In addition to employee problems, other constraints faced is the availability of raw materials and the price is very volatile. Even according to Rima raw material prices tend to show chart uphill. Of course this is a homework for Rima how to get around the issue of raw material prices in order not to raise the selling price. "The solution I cut the profit margin rather than raise the price that will burden the customer," he explained.

BUSINESS PROMOTIONS

In marketing his coffee and resto business, Rima claimed to do promotion through various ways ranging from word of mouth, to give tester to the surrounding community to taste the menu at Ozaizy Coffee n'Resto. Rima also chose a strategic location that is close to the crowd that is culinary center and easily visible to the public.

But in order to continue to promote his business, Rima also utilize social media (medsos) to market their business such as twitter, facebook and other medsos. According to Rima through medsos then his efforts will be faster known because almost everyone has at least one medsos account.

Rima gives tips on success in this coffee shop business. According to him, a good plan to build a business is a very important part, after having a well-planned plan should be executed immediately so that the planned effort can be realized and dreamed of becoming a successful person.

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History of Coffee An

History of Coffee An

sampurnokopi civet coffee   10:29 AM   Comment  

No one knows exactly how or when coffee was discovered, though there are many legends about its origin.

An Ethiopian Legend

Coffee grown worldwide can trace its heritage back centuries to the ancient coffee forests on the Ethiopian plateau. There, legend says the goat herder Kaldi first discovered the potential of these beloved beans. 

The story goes that that Kaldi discovered coffee after he noticed that after eating the berries from a certain tree, his goats became so energetic that they did not want to sleep at night. 

Kaldi reported his findings to the abbot of the local monastery, who made a drink with the berries and found that it kept him alert through the long hours of evening prayer. The abbot shared his discovery with the other monks at the monastery, and knowledge of the energizing berries began to spread.

As word moved east and coffee reached the Arabian peninsula, it began a journey which would bring these beans across the globe.

The Arabian Paninsula

Coffee cultivation and trade began on the Arabian Peninsula.  By the 15th century, coffee was being grown in the Yemeni district of Arabia and by the 16th century it was known in Persia, Egypt, Syria, and Turkey.

Coffee was not only enjoyed in homes, but also in the many public coffee houses — called qahveh khaneh — which began to appear in cities across the Near East. The popularity of the coffee houses was unequaled and people frequented them for all kinds of social activity. 

Not only did the patrons drink coffee and engage in conversation, but they also listened to music, watched performers, played chess and kept current on the news.  Coffee houses quickly became such an important center for the exchange of information that they were often referred to as “Schools of the Wise.”

With thousands of pilgrims visiting the holy city of Mecca each year from all over the world, knowledge of this “wine of Araby” began to spread. 

Coffe Comes to Europe

European travelers to the Near East brought back stories of an unusual dark black beverage. By the 17th century, coffee had made its way to Europe and was becoming popular across the continent. 

Some people reacted to this new beverage with suspicion or fear, calling it the “bitter invention of Satan.” The local clergy condemned coffee when it came to Venice in 1615. The controversy was so great that Pope Clement VIII was asked to intervene. He decided to taste the beverage for himself before making a decision, and found the drink so satisfying that he gave it papal approval.

Despite such controversy, coffee houses were quickly becoming centers of social activity and communication in the major cities of England, Austria, France, Germany and Holland. In England “penny universities” sprang up, so called because for the price of a penny one could purchase a cup of coffee and engage in stimulating conversation.  

Coffee began to replace the common breakfast drink beverages of the time — beer and wine. Those who drank coffee instead of alcohol began the day alert and energized, and not surprisingly, the quality of their work was greatly improved. (We like to think of this a precursor to the modern office coffee service.)

By the mid-17th century, there were over 300 coffee houses in London, many of which attracted like-minded patrons, including merchants, shippers, brokers and artists.

Many businesses grew out of these specialized coffee houses. Lloyd's of London, for example, came into existence at the Edward Lloyd's Coffee House.

The New World

In the mid-1600's, coffee was brought to New Amsterdam, later called New York by the British.

Though coffee houses rapidly began to appear, tea continued to be the favored drink in the New World until 1773, when the colonists revolted against a heavy tax on tea imposed by King George III. The revolt, known as the Boston Tea Party, would forever change the American drinking preference to coffee. 

"Coffee - the favorite drink of the civilized world." - Thomas Jefferson.

Plantations Around The World

As demand for the beverage continued to spread, there was fierce competition to cultivate coffee outside of Arabia. 

The Dutch finally got seedlings in the latter half of the 17th century. Their first attempts to plant them in India failed, but they were successful with their efforts in Batavia, on the island of Java in what is now Indonesia.  

The plants thrived and soon the Dutch had a productive and growing trade in coffee. They then expanded the cultivation of coffee trees to the islands of Sumatra and Celebes.

Coming to the Americas

In 1714, the Mayor of Amsterdam presented a gift of a young coffee plant to King Louis XIV of France. The King ordered it to be planted in the Royal Botanical Garden in Paris. In 1723, a young naval officer, Gabriel de Clieu obtained a seedling from the King's plant. Despite a challenging voyage — complete with horrendous weather, a saboteur who tried to destroy the seedling, and a pirate attack — he managed to transport it safely to Martinique.  

Once planted, the seedling not only thrived, but it’s credited with the spread of over 18 million coffee trees on the island of Martinique in the next 50 years. Even more incredible is that this seedling was the parent of all coffee trees throughout the Caribbean, South and Central America.

The famed Brazilian coffee owes its existence to Francisco de Mello Palheta, who was sent by the emperor to French Guiana to get coffee seedlings. The French were not willing to share, but the French Governor's wife, captivated.

http://www.ncausa.org

Success with Coffee Shop Business

Success with Coffee Shop Business

sampurnokopi civet coffee   12:51 AM   Comment  

In the midst of the onslaught of trendy coffee-style café style and modern nuances of premium, you can find a handful of people who are still trying to develop a business-style cafe alias simple coffee shop business. And who would have guessed from this kind of coffee shop business they can still drink a satisfying result.

Mr Winarno, so a middle-aged man is usually addressed. After pursue a profession as an employee of a private bank in the city of Semarang, apparently this man began to find saturation. And in the end 4 years ago this man chose to quit his full-time job, when his saturation has reached its peak.

This man then chose to go back to his hometown in Blora and start to think about what business ideas worth a try. Meanwhile, in his hands are now ready to fund about 70 million earned from his severance during his employment. And an idea arose when one time Winarno get a typical Sumatran coffee delivery that he felt very sticky and hard. Lampung typical coffee is obtained from a post a colleague during school. Because he felt too hard, Winarno mixed this Lampung coffee with ordinary Java coffee that he easily met from vendors of ground coffee powder in his town.

At the same time, Winarno had a discussion with a ground-roller coffee seller in his town about the effects of wood burning in roasting coffee compared to roasting in an oven or roasting with a gas stove.

From there came the idea to make your own coffee blend by trying out ideas that appear in his head. Be Winarno try to mengoplos coffee typical lampung with Java coffee that before milling, roasted with firewood made of teak wood. The result of this concoction he presents to several colleagues and admittedly this unique blend produces a more engaging taste on the tongue. Not as sticky as Sumatran coffee but also fresh orange aroma from the process of roasting with teak wood. This is the beginning ultimately Winarno saw this could be a great idea for his new venture. And was born coffee shop business idea that has been run Winarno for 4 years.

The initial step is to rent a field in a classified area, close to the market and close to the office area and school area. In this location Winarno built some small huts are arranged simple with style lesehan style. Then Winarno deliberately ordered a typical coffee of Sumatra from one of his colleagues. No more coffee powder, but the coffee is still intact and fresh, alias not roasted. Here Winarno himself who do roasting to coffee Sumatra and Java coffee used by using teak wood. Usually this teak wood obtained from builders by using the rest of the wood from the manufacture of doors and windows.

Winarno admits his business capital is only about 28 millions. This includes the cost of land rent, the construction of the hut and its contents and the sending of Sumatera coffee aka Lampung coffee and Java coffee in the form of raw grains to Blora. Winarno also provides a large stove, a special cauldron of large clay for roasting process and coffee milling equipment.

Especially for the latter, Winarno deliberately chose a modern type of coffee grinder for a more solid, smooth and consistent powdered coffee. Because with good powder quality will produce coffee with a stronger flavor and will tempt them coffee enthusiasts in this Blora city.

Recognized Winarno, at the beginning of the business is very difficult to attract market interest. But Winarno did not have any sense, with the rest of this man's capital promoting this unique coffee shop business through local radio stations in the city of Blora. Slowly but surely, the effort that cost about 2 millions of this seems managed to collect buyers.

Proven within 5 days post radio advertising, Winarno coffee shop business began packed with buyers. Not only from among adults such as employees or workers, but also among school children and adolescents.

Not stop there, Winarno tried some other coffee blend with the main ingredients of his homemade coffee, such as making coffee talua, green beans and ginger coffee. Winarno also provides some instant packaging coffee as per the demand of some consumers. Winarno also installed a good quality speaker system in his own coffee shop business. With this speaker Winarno install various types of favorite music among the young at this time. This makes the atmosphere of the coffee shop business feel warmer and more impressed to touch the style of young people. Although making Winarno have to spend more in this business for his coffee shop.

But his efforts are not useless, proven in a few months Winarno coffee shop business has been able to print a turnover of about 8 millions and continue to show good progress in the months that follow. Now after 4 years running, Winarno's bargain coffee shop business capable of generating turnover up to a dozen million even menca

http://www.bukausahayuk.com

Charging Coffee Lovers For Disposable Cups ‘Could Cut Use By Up To 300 Million’

Charging Coffee Lovers For Disposable Cups ‘Could Cut Use By Up To 300 Million’

sampurnokopi civet coffee   12:11 PM   Comment  

Hitting coffee lovers with a levy for using disposable cups could replicate the success of the plastic bag tax and cut their use by 300 million a year, new research has suggested. An estimated 2.5 billion disposable coffee cups are used in the UK each year, creating approximately 25,000 tonnes of waste. But research from Cardiff University has found a range of simple solutions to help cut down on waste - but discounts aren’t one of them. Academics at Cardiff University tested a series of measures to encourage the use of re-usable cups

The research found that financial incentives, re-usable alternatives, and clear messaging reminding customers of the environmental impact of single use coffee cups all had a direct impact on consumer behaviour.

Charging for disposable cups increased the use of re-usable coffee cups by 3.4% and environmental messages in coffee shops and cafes saw a rise of 2.3%. There was another 2.5% hike with the availability of re-usable cups and the distribution of free re-usable cups led to a further boost of 4.3%,. Charging for disposable cups increased the use of re-usable coffee cups by 3.4%. The study found the provision of free re-usable alternatives combined with clear environmental messaging and a charge on disposable cups increased the use of re-usable cups in one cafe from 5.1% to 17.4%.

Report author Professor Wouter Poortinga said: “While the increases for individual measures were modest, the greatest behavioural change was when the measures were combined. “Our results show that, on average, the use of reusable coffee cups could be increased by up to 12.5% with a combination of measures. “With this in mind, the UK’s usage of an estimated 2.5 billion disposable coffee cups each year could be cut by up to 300 million coffee cups.”

Earlier this year Starbucks Coffee announced it was trialling a paper cup recycling point in some of its stores

Poortinga said the most notable finding was that, while a charge on disposable cups increased the use of re-usable coffee cups, a discount on re-usable coffee cups had no impact on their usage.

“There is an important nuance when it comes to financial incentives,” he said.

“People are far more sensitive to losses than to gains when making decisions, so if we really want to change a customer’s behaviour then a charge on a disposable cup is more likely to be effective.”

Cardiff University worked with coffee roaster Bewley’s to produce the findings, which will be submitted to the Government’s inquiry into coffee cup waste. Bewley’s Louise Whitaker said while it may be difficult to persuade customers to change their ways, companies had a responsibility to play their part in solving the coffee cup waste problem. “There is a huge amount of waste being sent to landfill each year and promoting re-usable cups is part of the solution,” she said.

The latest findings echo moves to reduce waste from coffee shop chains. Earlier this year Starbucks Coffee announced it was trialling a paper cup recycling point in some of its stores. The brand’s ‘hidden’ discount for re-using cups was drastically increased last year. And rivals Costa, the UK’s biggest coffee chain, have launched a scheme to take back cups from both its customers and even those of its competitors. The government has previously denied any plans to introduce a cup tax.

http://www.huffingtonpost.co.uk