Sunday, April 26, 2009

Success with Coffee Shop Business

In the midst of the onslaught of trendy coffee-style café style and modern nuances of premium, you can find a handful of people who are still trying to develop a business-style cafe alias simple coffee shop business. And who would have guessed from this kind of coffee shop business they can still drink a satisfying result.



Mr Winarno, so a middle-aged man is usually addressed. After pursue a profession as an employee of a private bank in the city of Semarang, apparently this man began to find saturation. And in the end 4 years ago this man chose to quit his full-time job, when his saturation has reached its peak.

This man then chose to go back to his hometown in Blora and start to think about what business ideas worth a try. Meanwhile, in his hands are now ready to fund about 70 million earned from his severance during his employment. And an idea arose when one time Winarno get a typical Sumatran coffee delivery that he felt very sticky and hard. Lampung typical coffee is obtained from a post a colleague during school. Because he felt too hard, Winarno mixed this Lampung coffee with ordinary Java coffee that he easily met from vendors of ground coffee powder in his town.
At the same time, Winarno had a discussion with a ground-roller coffee seller in his town about the effects of wood burning in roasting coffee compared to roasting in an oven or roasting with a gas stove.

From there came the idea to make your own coffee blend by trying out ideas that appear in his head. Be Winarno try to mengoplos coffee typical lampung with Java coffee that before milling, roasted with firewood made of teak wood. The result of this concoction he presents to several colleagues and admittedly this unique blend produces a more engaging taste on the tongue. Not as sticky as Sumatran coffee but also fresh orange aroma from the process of roasting with teak wood. This is the beginning ultimately Winarno saw this could be a great idea for his new venture. And was born coffee shop business idea that has been run Winarno for 4 years.

The initial step is to rent a field in a classified area, close to the market and close to the office area and school area. In this location Winarno built some small huts are arranged simple with style lesehan style. Then Winarno deliberately ordered a typical coffee of Sumatra from one of his colleagues. No more coffee powder, but the coffee is still intact and fresh, alias not roasted. Here Winarno himself who do roasting to coffee Sumatra and Java coffee used by using teak wood. Usually this teak wood obtained from builders by using the rest of the wood from the manufacture of doors and windows.

Winarno admits his business capital is only about 28 millions. This includes the cost of land rent, the construction of the hut and its contents and the sending of Sumatera coffee aka Lampung coffee and Java coffee in the form of raw grains to Blora. Winarno also provides a large stove, a special cauldron of large clay for roasting process and coffee milling equipment.
Especially for the latter, Winarno deliberately chose a modern type of coffee grinder for a more solid, smooth and consistent powdered coffee. Because with good powder quality will produce coffee with a stronger flavor and will tempt them coffee enthusiasts in this Blora city.
Recognized Winarno, at the beginning of the business is very difficult to attract market interest. But Winarno did not have any sense, with the rest of this man's capital promoting this unique coffee shop business through local radio stations in the city of Blora. Slowly but surely, the effort that cost about 2 millions of this seems managed to collect buyers.
Proven within 5 days post radio advertising, Winarno coffee shop business began packed with buyers. Not only from among adults such as employees or workers, but also among school children and adolescents.

Not stop there, Winarno tried some other coffee blend with the main ingredients of his homemade coffee, such as making coffee talua, green beans and ginger coffee. Winarno also provides some instant packaging coffee as per the demand of some consumers. Winarno also installed a good quality speaker system in his own coffee shop business. With this speaker Winarno install various types of favorite music among the young at this time. This makes the atmosphere of the coffee shop business feel warmer and more impressed to touch the style of young people. Although making Winarno have to spend more in this business for his coffee shop.

But his efforts are not useless, proven in a few months Winarno coffee shop business has been able to print a turnover of about 8 millions and continue to show good progress in the months that follow. Now after 4 years running, Winarno's bargain coffee shop business capable of generating turnover up to a dozen million even menca

http://www.bukausahayuk.com